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Local Businesses Gear Up For Small Business Saturday

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LAWTON, Okla_First there was Black Friday, then came Cyber Monday and now there's Small Business Saturday.

If braving large crowds or trolling the Internet for the best deals isn't your thing, then Small Business Saturday might be more your speed. On Saturday, many small business owners across the nation and Southwest Oklahoma will take the spotlight, offering special deals and extended hours to kick off the holiday shopping season their way.

Shopping at local, small businesses is healthy for the community. Research shows that for every $100 spent at a small business, $68 go directly back into the community, and with the holidays right around the corner, there's no better time to turn to local retailers.

Small business owner Larry Massad has been in business with his sisters for 31 years, and he's watched the holiday shopping season transform.

"It seems each year there's more shoppers, what we've done this year is that we opened a little earlier than we normally do, " Massad said.

His store, Massad's Gifts, is running a special promotion tomorrow for Small Business Saturday, but they aren't worried about competing with stores like Wal-Mart or the mall across the street.

Massad said, "We're a small business. And this country was built on small businesses, so we are the backbone of the country, not just our store but all small businesses."

One of the biggest assets of shopping small businesses is helping the community you live in thrive, but if that's not enough to get you to shop locally, Massad will tell you customers get so much more bang for their buck.

"They're not gonna have such a tough time finding different and unusual gifts. Everything in our store is completely different from what you're gonna find at discount stores or your big box stores or whatever it may be. And then you've got the personal service. We're gonna be able to answer the questions you've got," Massad said.

Customers and store owners alike said it's not just the unique supply of items or the small crowds that set small businesses apart, but it's that little extra personal touch you get with each and every visit."

Small business shopper, Leigh Anne Long said, "You come in, they know your name. You don't get lost in the hustle and bustle of malls and big shopping centers."

Massad said providing excellent customer service is what he loves to do, because without the customers, small businesses wouldn't exist.

"If the customer's happy, generally store owners are happy too because they've done what they're supposed to do. They take care of their customers, and the totals are there, " explained Massad.

Larry Massad said the small business owners in town are a tight group. They've all been talking, many will have special sales and extended hours on Saturday, and their shelves are stocked and ready.

Small businesses are urging shoppers to take the 'Big Box Pledge' and vow to do 25% or more of your shopping at local, independent businesses this holiday season.

To find out more about Small Business Saturday, and to see a list of local retailers visit: http://www.smallbusinesssaturday.com/


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