SOURCE: Morse Data Corporation
InOrder’s enhanced email marketing functions help decrease abandoned cart rates, improve sales and customer loyalty
Dover, NH (PRWEB) January 10, 2013
Morse Data Corporation, developers of InOrder Enterprise Resource Planning (ERP) software, has announced its Email Marketing Enhancement. The improved email marketing functions can be used with InOrder’s real-time shopping cart and List Management module to help users convert lost revenue, increase sales, and improve customer loyalty.
With the Email Marketing Enhancement, users can access three types of marketing messages and templates: Welcome messages, an Abandoned Cart Email Series, and Back in Stock notifications. Users can also craft other precisely targeted email messages to customers who meet specific criteria. With the Abandoned Cart Email Series, for example, users can convert lost revenue by sending customized and timed emails with a link to the shopping cart and a promotion code to encourage customers to pick up where they left off in the buying process or to add items to their carts. InOrder users can also increase sales by sending customers notifications when an item is in stock or to promote related items as alternatives.
Users of InOrder ERP software can distribute customized email messages to specific lists or to customers who meet precise selection criteria (e.g. purchases of specific merchandise or services). The types of email marketing messages users can send include promotions for new products or upcoming sales and e-newsletters. InOrder’s Email Marketing Enhancement also allows users to send new customers Welcome emails that detail loyalty points earned for opening an account, plus privacy policies, promotional offerings and other administrative types of information.
“We’re very excited about this enhancement to InOrder,” says Tony Marchese, Morse Data VP. “The enhancement uses the familiar InOrder setup, so the learning curve is minimal. Users of InOrder can send text or html-based messages and can use the email tools with the Web cart templates as well as test messages in a controlled test environment before deploying to a full list. This Enhancement is just one more way that Morse Data is meeting demand in the market for fully integrated, robust ERP software that lets companies see their entire operation – in real-time."
About Morse Data Corporation
In business since 1975 and headquartered in Dover, NH with technical offices in Orland Park, IL, Morse Data Corporation offers InOrder, a real-time, tightly integrated, single database ERP system for multi-channel merchants, Internet retailers, publishers, and fulfillment solutions providers. The company is a certified Microsoft Small Business Specialist. To schedule a demonstration, call 888-667-7332 or visit http://www.getinorder.com.
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