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Los Angeles digital marketing agency Screenpush has revised their search marketing strategy by adopting a Search Marketing Integration (SMI) approach, supported by the launch of their powerful Engagement Hub Network.
Los Angeles, CA (PRWEB) March 04, 2013
Screenpush (http://www.screenpush.com), an innovative digital marketing and advertising agency, announces the addition of Search Marketing Integration (SMI) to its suite of services. This offering further distinguishes the firm’s leadership involving Search Engine Optimization (SEO), along with other breakthrough applications for clients in a variety of industries. SMI will enable Screenpush to better leverage its content-driven marketing strategy in relation to changes in search algorithms introduced by Google and other top search engines. To support the implementation of its new SMI strategy, Screenpush is also launching a new Engagement Hub Network.
“Consumers who use search engines have an interest in quality content. And, as these search engines like Google and Bing refine the means by which they measure search relevance, optimizing a site will increasingly involve the use of more sophisticated, integrated tools such as blogs and video,” says Joel Otten, Director, Media Planning/SMI at Screenpush.
Screenpush’s SMI strategy will accordingly involve synthesizing blogs, articles, embedded YouTube videos, social media, and other content to inform, entertain and inspire viewers, while simultaneously integrating keywords and other search implements. Creating a customized set of tactics for each client will also form an integral part of Screenpush’s approach to SMI.
SMI further involves establishing a viral phenomenon, where high quality content syndicates across a diverse selection of social media, including: Facebook, Google+, YouTube, Tumblr, LinkedIn and Twitter. The Engagement Hub Network will be a major asset for Screenpush in deploying searchable content across all of these platforms. With SMI representing a broader approach to search marketing than the narrow, manipulative methods many agencies continue to use, the Engagement Hub Network and Screenpush’s approach to online marketing in general – driven by content, informed by data and deployed through technology – positions the agency to be at the forefront of SMI campaign creation and implementation.
“Screenpush recognizes that as Google and other major search engines continue to change their algorithms, yesterday’s surefire SEO strategies can leave clients struggling to survive. More to the point, clinging to antiquated techniques will only undermine the confidence and success of companies,” adds Joel Otten. “By transitioning away from outdated SEO practices into SMI, Screenpush ensures that our clients remain on the front-page of search results. The Engagement Hub Network is a powerful platform we can leverage to not only create SMI-optimized content for our clients, but also to syndicate and distribute it.”
The Engagement Hub Network
The Screenpush Engagement Hub Network is a new platform that was designed to facilitate the syndication, distribution and authentication of content and promotions Screenpush creates for its clients. The Engagement Hub Network will enable Screenpush to carry out SMI campaigns through the aggregation of various influencers, publishers, forums, blogs and other media channels. Using this unique platform, Screenpush will be able to distribute content through social media and other outlets, leading to not only improved search results, but also better overall online visibility for its clients.
“The Engagement Hub Network enables Screenpush to leverage our SMI strategy by syndicating and promoting content for our clients across a variety of portals and channels, to improve search results, increase brand engagement and overall virality,” explains Joel Otten. “The Engagement Hub Network will be a powerful tool for brands and businesses looking to drive deeper levels of engagement through SMI.”
Screenpush is an integrated digital marketing, advertising and technology development firm that employs content-based strategies to drive engagement amongst online consumers and fans. Focused on the fundamental principle that all successful marketing campaigns are informed by data, engaged by content and driven by results, Screenpush harnesses the power of emerging media, social networks, ecommerce platforms, mobile marketing and cloud-based software technology, to create advertising and marketing deliverables that enable brands to form meaningful connections with their target audiences. Screenpush works to ensure all clients can Engage, Connect & Deliver ®. Please visit http://www.screenpush.com to learn more about SMI and the diverse selection of digital marketing solutions the agency provides.
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