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Cross Channel Marketing Attribution and Media Planning Solution Integrates World's Fastest Operational Database to Handle Results from Petabytes of Data
BEDFORD, Mass., Jan. 15, 2014 /PRNewswire/ -- VoltDB, the world's fastest operational database, today announced Visual IQ, the leading cross channel marketing attribution software provider, is now using VoltDB's database engine as part of its real-time analysis and decisioning infrastructure. As a result, end users will have the responsiveness of an in-memory relational database to enable them to accurately visualize the quantitative impact that each channel, campaign and marketing tactic has on an organization's overall marketing success.
Visual IQ's SaaS-based IQ Intelligence Suite reveals insights within an organization's cross channel marketing performance data. These insights lead to actionable, attribution-informed recommendations and media plans that improve the overall effectiveness and ROI of marketing programs. In seeking a database management system, Visual IQ needed a high performance, high throughput database that could contain the data associated with every marketing touchpoint to everyone who was exposed to its marketing efforts and run a series of machine learning algorithms to analyze performance and produce future media buying recommendations. Additionally, this process needed to occur in real-time to allow clients to view the analysis via Visual IQ's graphical user interface the moment it is compiled in order to help guide key decisions on future media spend.
VoltDB combines high-velocity data ingestion, massive scalability, and real-time analytics and decisioning to create a new generation of analytics applications. Using these applications, organizations can act on massive volumes of fast moving data at a point of maximum value – the moment the data is created.
"In order for our clients to access this data from different sources and have at their fingertips the intelligence and insights we uncover, we needed to provide them with a user interface that responds in real-time," said Anto Chittilappilly, Visual IQ co-founder and CTO. "Our Big Data systems are running complex algorithms for marketing attribution and optimization. These calculations are CPU and I/O intensive, and should not slow down the interaction with our clients. So an in-memory Database like VoltDB provides the type of performance that we need. VoltDB has been selected after doing a thorough selection process with several vendors. We found VoltDB was the only database that could meet our performance, concurrency, and other requirements."
Visual IQ also required a cloud-friendly solution with massive horizontal scalability to support a rapidly growing customer base. VoltDB's scale-out architecture was determined to be the best fit for Visual IQ's rapid growth and cloud-based delivery model, enabling fast response times for multiple concurrent users.
"It is challenging for any organization to optimize its marketing spend, let alone quantify the associated ROI," said VoltDB President and CEO Bruce Reading. "Visual IQ enables its customers to do both by giving them the ability to adjust their marketing investments in real-time to maximize the potential return on every dollar. VoltDB's operational database allows Visual IQ to seamlessly handle the enormous amount of marketing touchpoint data it is dealing with each minute of each day and apply in-memory analytics and decisioning capabilities across that mass of transaction data to instantly transform it into actionable marketing intelligence."
VoltDB provides a fully durable, in-memory relational database that combines high-velocity data ingestion and real-time data analytics and decisioning to enable organizations to unleash a new generation of big data applications that deliver unprecedented business value. Organizations in markets ranging from financial services and Web media, to public utilities and national defense, use VoltDB to narrow the "ingestion-to-decision" gap from minutes, or even hours, to milliseconds. Founded by database legend Dr. Michael Stonebraker, VoltDB is privately held with offices in Bedford, Mass. and Santa Clara, Calif.
About Visual IQ:
Visual IQ produces the world's most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 & 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Davies Murphy Group, Inc.
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