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NEW YORK, Feb. 12, 2014 /PRNewswire/ -- The publishers of WIRED, the first word on how ideas and innovation are changing the world, formally announces a partnership with Eleven James, the ground-breaking membership club that provides access to curated collections of exceptional watches. Both brands marry tradition and technology, with content and characteristics that engage and excite timepiece enthusiasts.
"WIRED has a rich history of partnering with brands that are exploring the next frontier of commerce and economic trends," said Keith A. Grossman, Associate Publisher of WIRED. "In my personal opinion, Eleven James represents a natural extension within the timepiece industry."
"Eleven James applies the 21st Century model of collaborative consumption to prestige watches, allowing for shared experiences, greater education, and expansive options for personal expression," said Randy Brandoff, Founder, Eleven James. "WIRED is about how emerging technologies affect culture. WIRED readers and Eleven James Members share technological savvy, sophistication, and a clear appreciation that there is a time and place for a Pebble and a very separate time and place for a Patek Philippe."
Through this partnership, WIRED and Eleven James will collaborate on customer development, customer edification, and bringing new elements and audiences to their respective high-end events.
WIRED makes sense of a world in constant transformation. We tell an ongoing adventure story-the invention of the future. The WIRED conversation illuminates how technology is changing every aspect of our lives-from culture to business, science to design. The breakthroughs and innovations that we cover lead to new ways of thinking, new connections, and new industries. We introduce you to the people, companies, and ideas that matter. WIRED reaches more than 30 million people each month through WIRED.com, our tablet edition, the magazine, social media, and live events.
ABOUT ELEVEN JAMES
Eleven James™ is an innovative membership program offering access to curated Collections of the world's finest and most desirable watches. In addition to the Collections, Members have access to a myriad of engaging and inspiring lifestyle experiences that include: exclusive events, a robust rewards program, value-added benefits from Eleven James' alliance partners, watch concierge services, and personal collection assistance. For further information, please visit (www.ElevenJames.com) or call 855-ELEVEN-J (855-353-8365).
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