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Mills and Team To Help Clients Drive Loyalty and Engagement Through Social Media and Digital Marketing
Mills Brings Extensive Retail and Luxury Brand Experience Working with Clients Including Cam Newton, Cole Haan and Tourneau
BOSTON, April 30, 2014 /PRNewswire/ -- Mobiquity (www.mobiquityinc.com), a mobile engagement provider creating innovative solutions that drive business value, announced today that it has expanded its social media and digital marketing capabilities. Industry expert Brittany Mills joins the Company as Director, Digital Marketing Services, to drive integration of social media strategies and digital marketing efforts into clients' overall business objectives and mobile initiatives.
With expertise in social media marketing, and an emphasis on retail and luxury brands, Mills will lead Mobiquity's digital marketing services team responsible for keeping clients innovative and on the cutting edge. The team's specialties include social media marketing, social analytics, brand storytelling, mobile strategies, digital strategies and social business.
Named one of Luxury Daily's "Luxury Women to Watch" in 2013, Mills' brand experience includes Cole Haan, Cam Newton, Tourneau and many other digitally savvy companies. She also provides subject-matter expertise to Luxury Daily, Evins, Luxury Society, Social Media Week and Exact Target.
"At the heart of social and digital marketing is engagement and story-telling. With mobile engagement as the core of Mobiquity's mission, my skill set and experience will help brands enhance their stories and reach their customers in meaningful ways," Mills said.
"When brands and organizations share content instantly through social channels and digital marketing using mobile, they can build organic loyalty and engagement," added Bill Seibel, CEO, Mobiquity. "Brittany and her team will provide valuable guidance and resources for our clients, and complement our mobile solution offerings."
Joining Mills as Creative Director for the digital marketing services team is John Sexton. During his extensive career, Sexton has inspired clients to promote their brands and services across multiple communication channels. He has strong experience in industries spanning retail, luxury and pharmaceutical. Mills and Sexton join Mobiquity from Nervewire, Inc.
Mobiquity is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since our inception in 2011, we have worked with more than 150 companies, including CVS, Fidelity Investments, Ziggo, MetLife, the New York Post, Putnam Investments, KPN, The Boston Globe, The Weather Channel, DTG, Superdirect.com and Weight Watchers International. To learn more, visit http://mobiquityinc.com.
InkHouse (for Mobiquity)
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