Cairn Marketing announced today that it has launched a new search engine optimization strategy designed specifically for the needs of local businesses. The strategy builds upon recent changes in consumer behavior and leverages Internet assets most businesses already possess.
June 25, 2014 /MM-prReach/ —
Today, Cairn Marketing, an online marketing organization specializing in search engine optimization and social media marketing, announced that they have launched a new SEO strategy service that specifically meets the needs of local businesses new to using the Internet as a promotional tool.
When discussing the reasons why this service is needed in the local marketplace, Cairn Marketing CEO Lloyd Silver said, “Over 90% of consumers utilize online research before buying products and services from local stores and service providers. Clearly, there is a huge market when it comes to local search. But most SEO services are priced outside of the reach of a small business with no experience or trust in online marketing. And the needs of these businesses are quite different than those met by enterprise level search engine optimization techniques.”
Instead of ranking the primary websites of local businesses, Cairn Marketing instead is focusing its efforts on ranking those directories, review sites and social media platforms where many consumers are now using as a primary search tool.
“YouTube is often considered the second largest search engine behind Google. When people are looking for a restaurant, they’re going directly to Yelp. While traditional search engines are still critical, a consumer is perhaps even more likely to click on a link to a review site that they trust rather than first go directly to the business’ website. So we’re focusing our efforts on those platforms regularly used and trusted by searchers, and can do so much less costly than ranking a website from scratch,” said Silver.
Prior to launching this service, Cairn Marketing surveyed over 200 small business owners whose companies were new to online marketing but that also understood the impact that the Internet could make on their bottom line. The major concerns identified by this survey was the lack of trust in a process that they didn’t fully understand, and a required budget in excess of what their cash flow could justify. And a majority of respondents recognized the importance that review sites play in the success of their business in addition to video being a powerful marketing media.
Cairn Marketing’s new local SEO strategy is aimed to keep costs reasonable, provide a 5-10x return on investment, and leverage assets that the company already has in place. For more information on Cairn’s services, go to http://www.cairnmarketing.com/seo-san-francisco.
About Cairn Marketing: Cairn Marketing is an online marketing agency located in Walnut Creek, CA – within the San Francisco Bay Area. The company works with businesses around the country helping them gain more leads, customers, and revenue by implementing online marketing strategies.
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