EU5 Payers are Looking for Superior Clinical Efficacy for COPD, in Light of the Launch of Novartis's Ultibro, the First LABA/LAMA Fixed-Dose Combination in Europe - KSWO, Lawton, OK- Wichita Falls, TX: News, Weather, Sports. ABC, 24/7, Telemundo -

EU5 Payers are Looking for Superior Clinical Efficacy for COPD, in Light of the Launch of Novartis's Ultibro, the First LABA/LAMA Fixed-Dose Combination in Europe

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Decision Resources Group

Surveyed Pulmonologists Expect Solid Uptake of Emerging LABA/LAMA Combinations as well as GlaxoSmithKline/Theravance's Relvar, According to Findings from Decision Resources Group

BURLINGTON, Mass., June 26, 2014 /PRNewswire/ -- Decision Resources Group finds that surveyed pulmonologists in the EU5 (France, Germany, Italy, Spain and the United Kingdom) estimate that the majority of their COPD patients currently receiving either a long-acting muscarinic antagonist (LAMA) or a long-acting beta2 agonist (LABA) are concomitantly receiving the other long-acting bronchodilator. These patients represent a potential pool for emerging LABA/LAMA fixed-dose combinations. However, although payers agree that these combinations are likely to be reimbursed nationally, they caution that the strength of the data will determine pricing and their place in the treatment algorithm.

Decision Resources Group Logo.

Other key findings from the European Physician & Payer Forum report entitled COPD in the EU5: How Will Prescribers and Payers Integrate Additional LABA- and LAMA-Containing Products Within Increasingly Constrained Budgets?:

  • Impact of emerging generics: Most payers and pulmonologists across the EU5 are open to prescribing generic versions of Seretide, Symbicort and Spiriva when they launch. However, pulmonologists are hesitant to prescribe a drug if the device is not easy to use, and payers also demonstrate concern about patient compliance with cheaper, harder to use inhalers.
  • Optimal market access lever: Clinical trials demonstrating superiority over the standard of care comprises the strongest market access lever in pricing and reimbursement negotiations. Even without such data, novel COPD therapies can still expect to be reimbursed-payers recognize the importance of having increased treatment options for this chronic disease-but without a premium price.
  • Projections for Relvar: Surveyed pulmonologists anticipate that Relvar, the first once-daily LABA/inhaled corticosteroid (ICS) fixed-dose combination, will experience healthy uptake in this crowded drug class, prescribing the drug to a variety of patient groups. However, payers indicate that they do not plan to distinguish Relvar from the twice-daily LABA/ICS combinations, which might limit uptake.

Comments from Decision Resources Group Analyst Colleen E. Albacker, Ph.D.:

  • "Payers in the EU5 consider a bigger picture beyond drug prices, so if a new drug can present with pharmacoeconomic data or prove that having a fixed-dose combination leads to better patient outcomes than the drugs in separate inhalers, such data will be persuasive to the European healthcare authorities. However–first and foremost-payers want to see superior efficacy in a head-to-head trial."
  • "Pulmonologists prescribe their preferred LAMA or LABA/ICS combination based on efficacy and familiarity with the drug. This finding suggests that newer entrants to the COPD market will have to work hard from a marketing perspective to increase physician familiarity with their drug to drive uptake."

Upcoming webinar:

  • Decision Resources Group will present a webinar based on this report entitled What Market Access Challenges Will Emerging Bronchodilators for COPD Face in the EU5, According to Pulmonologists and Payers? For more information, please contact Christopher Comfort at ccomfort@dresourcesgroup.com.  

About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Clients rely on this analysis and data to make informed decisions. Find out more at www.DecisionResourcesGroup.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

Logo - http://photos.prnewswire.com/prnh/20130103/MM36768LOGO 

For more information, contact:

Decision Resources Group
Christopher Comfort
781-993-2597
ccomfort@dresourcesgroup.com

©2012 PR Newswire. All Rights Reserved.

  • Local NewsLocal NewsMore>>

  • SkyWARN 7 Forecast

    SkyWARN 7 Forecast

    Tuesday, September 2 2014 4:40 AM EDT2014-09-02 08:40:04 GMT
    Weather- Clear Skies RotatorWeather- Clear Skies Rotator
    Stay Hot Through Friday but Then Cooler This Weekend...
    Stay Hot Through Friday but Then Cooler This Weekend...
  • RV fire shut down highway

    RV fire shut down highway

    Sep 01, 2014 04:51 PM2014-09-01 23:32:03 GMT
    A grassfire sparked by a burning RV on I-44 near Geronimo shut down all lanes of traffic Monday afternoon just before 3:00 p.m.
    A grassfire sparked by a burning RV on I-44 near Geronimo shut down all lanes of traffic Monday afternoon just before 3:00 p.m.
  • Duncan firefighters stay vigilant on Labor Day

    Duncan firefighters stay vigilant on Labor Day

    Monday, September 1 2014 7:24 PM EDT2014-09-01 23:24:52 GMT
    Fire departments all over southwest Oklahoma are remaining on call this holiday weekend to keep close watch on dry conditions and holiday festivities.
    Fire departments all over southwest Oklahoma are remaining on call this holiday weekend to keep close watch on dry conditions and holiday festivities.
Powered by WorldNow
KSWO-TV, 1401 SE 60th Street
Lawton, OK 73501

Telephone: (580) 355-7000
Fax: (580) 357-3811
Email: news@kswo.com

All content © Copyright 2000 - 2014 Worldnow and KSWO. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.