LAWTON, OK (KSWO) - The holiday season is here and while deals at major retail stores will dominate the headlines on Black Friday, local stores will be the focus come Saturday.
Saturday marks the 7th annual Small Business Saturday. It was started by American Express back in 2010 to show support for small businesses during the holiday season.
Last year an estimated 95-million people across the country headed out into their local communities to shop on Small Business Saturday. Kenneth Easton of Easton's Hardware says it is important for shoppers to not just support large businesses that open in their community, but also the smaller, family-owned businesses.
"If you are buying from people who are actually investing in the community, they're putting money into it the whole time, they're able to expand and grow onto it, it gives more opportunity for employment, it gives more opportunity for money coming in to operate your local governments on to it," Easton said.
Easton says by supporting local businesses, you may actually be helping an organization that one day could be helping you.
"They also have in time of crisis have an opportunity to respond much quicker that what national or large regional businesses can, trying to provide what is necessary for the public at that time," Easton said.
Easton says he appreciates the fact that so many people are willing to "shop local" this weekend, but doesn't think it should stop there.
"Just encouraging people to take the opportunity to visit them on this particularly special day, but throughout the year to allow small businesses the opportunity to service their customers," Easton said.
Main Street Duncan also plans to participate in Small Business Saturday from 10 a.m. until 4 p.m, featuring discounted shopping, door prizes, food trucks, a visit from Santa and much more.