LAWTON, OK (KSWO)- The Christmas holiday season is here and that means many of you will be heading to our stores or your computer to buy gifts for your family and friends.
I wanted to take a little time to explain the importance of making those purchases with our local businesses. Research shows that $68 out of every $100 spent in local businesses stays here in our community.
I know, going online for certain purchases, can be a quick and easy way of buying some products. However, WHERE you spend your money makes a big difference.
Keeping more money in our local communities will help businesses grow, new businesses start and will create badly needed jobs. That won't happen when you buy online from national websites who have no local interest and no local investment.
Is the convenience of shopping online worth the cost of your friends and neighbors losing their job? Of course not.
Without our support in this crucial business period, some local businesses will not survive. When you make purchases, understand the value of buying from a local business where every dollar you spend is an investment that will bring dividends to all of us.