ADVERTISING CAN PUT YOUR COMPANY ON THE
CONSUMER'S MAP AND KEEP IT THERE!
ADVERTISING DEVELOPS A CLEAR IDENTITY
Advertising can do more than directly impact immediate sales, it can reinforce the buying process that may take several weeks to months.
ADVERTISING WILL HELP YOU STAND OUT FROM THE CROWD
Advertising can help you position your business as a leader in the community.
ADVERTISING TARGETS ATTITUDES AND LIFESTYLES
The ability to personalize your message helps you speak directly to your customer's expectations and emotions.
ADVERTISING DRIVES CUSTOMER DEMAND
The buying process is a long, drawn-out affair. Advertising constantly reinforces the consumer's demand (and knowledge of) your product or service.
ADVERTISING REVERSES SLIPPING SALES
Advertising, used effectively, will generate new sales, lead to sampling of your product or service and create loyalty among existing customers.
ADVERTISING INCREASES MARKETING EFFORTS
Image advertising has the ability to energize, educate and motivate people, bringing your message further into the community.
ADVERTISING HELPS YOU DOMINATE
Advertising develops long-term relationships with customers (i.e.: repeat sales) and companies that are consistent advertisers usually dominate their markets.
ADVERTISING INCREASES EMPLOYEE MORALE
Your best sales people are your own employees...at all levels! Employees will work
Harder, generate more sales leads and positive word-of-mouth, when associated with a strong (i.e.: consistent) advertiser.
ADVERTISING PAYS THE BILLS
Everyday that your company is open for business, overhead will be generated. Rents, salaries and other costs of business demand that you advertise to generate more revenue to pay the bills.