What others have to say about the art of advertising

I do not read advertisements. I would spend all of my time wanting things.~ Archibishop of Canterbury ~

In advertising, not to be different is virtual suicide.~ William Bernbach ~

We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.~ Daniel J. Boorstin ~

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.~ Leo Burnett ~

Sanely applied advertising could remake the world.~ Stuart Chase ~

Advertising is the most fun you can have with your clothes on.~ Jerry Della Femina ~

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.~ Zelda Fitzgerald ~

The right name is an advertisement in itself.~ Claude Hopkins ~

If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.~ Jay Levinson ~

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.~ John Enoch Powell ~

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.~ William Allen White ~