The Texoma Area is the largest retail hub between Dallas and Oklahoma City with a primary trade area in excess of 421,200 people.
The DMA effective buying income is over FIVE BILLION Dollars. The total retail sales are over THREE Billion Dollars.
The Texoma market is one of only a few split state Metro areas in the United States. The DMA is anchored by Wichita Falls, Texas' TENTH largest city and Lawton, Oklahoma's THIRD largest city. Other significant cities in the marketplace include Duncan and Altus both located on the Oklahoma side of the market.
Texoma is HOME to National Manufacturing Plants for Goodyear Tires, Bar-S Meat Company, Wackenhut Prison, Certainteed, Howmet Turbine, PPG Industries, Ingersoll/Rand, Washex, Delphi Energy and Engine Management Systems, Republic Paperboard and Halliburton Worldwide Headquarters.
Agriculture, oil and gas continue to play an important role in the Texoma economy.
Texoma's three military bases (Fort Sill in Lawton, OK, Sheppard Air Force Base in Wichita Falls, TX and Altus Air Force Base in Altus, OK) provide us with added persons that are excluded from persons projections.
Texoma has three state universities (Cameron University in Lawton, OK, Midwestern State University in Wichita Falls, TX and Western Oklahoma State College in Altus, OK) and a regional junior college in Vernon, TX.
Texoma offers an array of cultural opportunities and activities with several outstanding museums, community theaters, fine art centers, and symphonies. There is also a lot to enjoy outdoors with several beautiful lakes, a Wildlife refuge and state parks.