Holiday season looking bright for Lawton stores - KSWO, Lawton, OK- Wichita Falls, TX: News, Weather, Sports. ABC, 24/7, Telemundo -

Holiday season looking bright for Lawton stores

Lawton_It's a bleak Christmas shopping season almost everywhere across the country. But in southwest Oklahoma, it's a different story. Several independently-owned Lawton businesses have not seen a drop-off in profits. Some are even seeing better numbers than last year.

   Whether it is clothing, hardware, electronics, or even winter sports gear, shoppers here are still spending and stores are happy to get the business. At Lawton's Edward's Men's Wear, it's hard to keep the racks full. Manager Eddie Hamra is ordering more twice, sometimes three times a day, trying to keep inventory full to match demand.  25 percent of Edward's sales for the year come during the span of November 15th through December 25th.

  "We've had actually an increase for the year up to this point.  October was soft, we lost some dollars there. November, we had a healthy increase, and right now, against last year's figures, we're running day to day the same," said Hamra.

  Some of those sales are thanks to folks dressing up. "We're seeing more interest in the classic dress, the suit, shirt and tie look going on. Obviously sportswear and casual looks will still take place, but we've seen a little increase on the dressier side now."

  Shoppers don't just want clothing. Rain's TV and Appliance is living up to its name...selling many TV's and appliances. They say they were worried at first because of the national economy, but it didn't last.

   "What we're seeing so far, this is going to be a good holiday season. People haven't really slowed down on their spending, they're still interested in the big televisions to stay home and watch television and play video games on," said Rain's employee Brian Gosnell.

  Other locally-owned stores that expected modest sales are also seeing local shoppers buck the national trend and spend more. "We're actually slightly ahead of last year for the month of December, and the weekend after Thanksgiving, we actually had the largest weekend we've ever had in 65 years of doing business in Lawton," said Kenneth Easton of Easton's Ace.

   Easton says there's not one hot item. Customers are buying everything from practical items to skis and snowboards. "Basically we're seeing a pretty stable economy throughout the central United States. We're very fortunate to be in one of those parts of the country that is not feeling the pinch that we're hearing about," said Easton.

  The retailers say they expect consistent, if not increased, sales in the days leading up to Christmas. 

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